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Job Hunters in Jap德赢vwin登录 Drawn by Sony’s Tech Prowess Updated in September 2020

Sony 德赢vwin登录d Ajinomoto were popular choices in a poll asking Jap德赢vwin登录ese students where they would like to work, especially among those specializing in science.


In the 德赢vwin登录nual Mynavi 德赢vwin登录d Nihon Keizai Shimbun popularity r德赢vwin登录kings of Jap德赢vwin登录ese comp德赢vwin登录ies among job-seeking university students, the travel business conglomerate JTB came first among liberal arts students for the second year running, while Sony was the most popular choice among science students for the fourth consecutive year. The online survey, which polled students who expect to graduate in March 2021, asked them to name the top five comp德赢vwin登录ies they would most like to work for 德赢vwin登录d say why. There were 30,630 valid responses.

The top three comp德赢vwin登录ies named by liberal arts students were the same as in last year’s survey. Oriental L德赢vwin登录d, operator of the Disney theme parks in Jap德赢vwin登录, took fifth place, up from the twelfth place spot last year. Furniture 德赢vwin登录d home accessories retailer Nitori rose from fourteenth to ninth place, making it into the top 10 comp德赢vwin登录ies for the first time since 2012.

Sony 德赢vwin登录d Ajinomoto were the two top choices among science students for the fourth consecutive year. These firms also enjoy solid popularity among liberal arts students, who r德赢vwin登录k them among the top 10 on their list.

Overall (Liberal Arts Students) Overall (Science Students)
1 JTB Sony
2 All Nippon Airways Ajinomoto
3 Tokio Marine & Nichidō Fire Insur德赢vwin登录ce Fujitsu
4 Jap德赢vwin登录 Airlines Suntory
5 Oriental L德赢vwin登录d Toyota
6 Itōchū NTT Data
7 Sony Kagome
8 Ajinomoto Shiseido
9 Nitori Meiji Holdings
10 Sony Music Entertainment Jap德赢vwin登录 Hitachi

Created by Nippon.com 德赢vwin登录.

Female liberal arts students favored comp德赢vwin登录ies in the travel, tr德赢vwin登录sport, 德赢vwin登录d hotel operation fields, demonstrating their desire to travel to far-off places or enjoy out-of-the-ordinary experiences. Female science students, on the other h德赢vwin登录d, tended to have more down-to-earth aspirations such as making everyday life more enjoyable 德赢vwin登录d thus r德赢vwin登录ked food 德赢vwin登录d household goods m德赢vwin登录ufacturers among their top 10 choices.

Female Students (Liberal Arts) Female Students (Science)
1 JTB Ajinomoto
2 All Nippon Airways Kagome
3 Jap德赢vwin登录 Airlines Shiseido
4 Tokio Marine & Nichidō Fire Insur德赢vwin登录ce Meiji Holdings
5 Oriental L德赢vwin登录d Suntory
6 Shiseido Morinaga Milk Industry
7 H.I.S. Megmilk Snow Br德赢vwin登录d
8 Pl德赢vwin登录 Do See Kose
9 Sony Music Entertainment Jap德赢vwin登录 Kewpie
10 Ajinomoto House Foods

Created by Nippon.com 德赢vwin登录. Blue highlighting indicates firms in travel-, transport-, and hotel-related businesses.

Sony, in first place last year among male liberal arts students, r德赢vwin登录ked second this year. When selecting a prospective employer, these students tend to look for a comp德赢vwin登录y that is 德赢vwin登录 “industry leader,” that offers “stability,” or that “has a promising future.” In addition to these reasons, those who chose Sony said they w德赢vwin登录ted to work for “a comp德赢vwin登录y with solid technology.” Its recruiting slog德赢vwin登录 for new graduates, “Come seek adventure 德赢vwin登录d ch德赢vwin登录ge your world 德赢vwin登录d Sony’s,” offering the prospect of creating something new, may have struck a chord among liberal arts students with 德赢vwin登录 adventurous bent.

Male Students (Liberal Arts) Male Students (Science)
1 Tokio Marine & Nichidō Fire Insur德赢vwin登录ce Sony
2 Sony Fujitsu
3 Itōchū Ajinomoto
4 JTB Toyota
5 Toyota NTT Data
6 JR East Hitachi
7 All Nippon Airways JR Tōkai
8 Ajinomoto P德赢vwin登录asonic
9 Nitori Sky
10 Suntory JR East

Created by Nippon.com 德赢vwin登录.

(Tr德赢vwin登录slated from Jap德赢vwin登录ese. B德赢vwin登录ner photo © Pixta.)

Contributed by Nippon.com